Sustainable fashion brands in India

• Introduction
• Why should we use sustainable clothing?
• Employment opportunity
• Sustainable fashion brands
  • No Nasties
  • Doodlage
  • B-Label
  • Amrapali Boutique
  • Ka-Sha
  • Chakori Ethnic
  • 11.11 / Eleven Eleven
  • Nicobar
  • Upasana
  • Mantra

Introduction

Cloths produced from the organically generated cotton having more acceptances, than the cloth produced from the conventionally generated cotton.  Organic cotton is free from any pesticides, any gmos and follow practices that maintain soil health, conserve water, and support biodiversity. So organic clothing is apparel made from organically grown fibers. Organic farming requires trained farmers and they follow some standard process or procedure.

So to maintain standard for organic cloths, these are bit higher than other cotton cloths. Sometimes babies are suffered from rashes with normal cloth, but organic cotton cloths are comfort for wearing, especially for babies. These organic cotton cloths are now attracted by women and men for its super comfort and style..

Many renowned brands are now come into competition to produce high quality apparels globally. India is not going behind in the race.      

Why should we use sustainable clothing?

Sustainable clothing just means fabrics that are derived with natural and environmentally-conscious methods, unlike fast fashion industries today. Sustainable clothing brands use organic fabrics and rely on natural ways to dye, produce, and distribute their products in order to protect the environment.

Employment opportunity

The textile industry in India has generated an enormous amount of employment for both types of labour, skilled and unskilled, According to Business Standard, the textile industry is considered to be the second-largest sector to produce employment. States like Gujarat, Karnataka, Madhya Pradesh, Haryana, Rajasthan, Maharashtra, Telangana, and Punjab are the major producers of cotton in India. According to Textilegence, around 16% of industrial capital and 20% of industrial labor of our nation are involved in this industry. Fortunately, we have witnessed exponential growth in the cotton industry in the past four decades.

Sustainable fashion brands

1. No Nasties

No Nasties products have been produced sustainably from seed to garment on fair trade farms where synthetic pesticides and GMOs are strictly not allowed. All clothing is made from organic GOTS certified cotton. The brand is driven by an inspiring mission to bridge the gap between ancient Indian craftsmanship and modern wardrobes. They achieve this by working with rural artisans to sustain and revive vulnerable craft communities and help them make the shift from exploitative practices. From 2011 onward No Nasties made its supremacy constantly till now in Indian market. Organic cotton, tencel, khadi and other handwoven fabrics are the primary materials for the No Nasties apparel. It covers Men, Women and baby cloths

2. Doodlage

Doodlage has become a revolutionary brand by creating sustainable products in order to save the environment. Since the year 2013 this brands philosophy is the aim of decreasing the carbon footprint emitted by the textile industry. The brand makes full use of the waste or discarded raw material by big factories and prevent them from polluting the environment even more. It has some of the most outstanding designs that look brilliant on you in a subtle manner. It is also associated with NGOs like Goonj and is making a huge difference in the global apparel sector. All ranges of cloths for Men, Women and baby are available here.

3. B-Label

B-label has always believed in taking the green route when it comes to clothing and has been creating sustainable products for years now. The brand creates clothing with hemp fibre which is considered one of the strongest fibres on earth. Every piece of clothing is made with utmost precision and attention to detail to ensure that you feel comfortable, relaxed, and never miss out on the style quotient. It has modern-end designs that fit you perfectly and last for a very very long time. With B-label, you also can take a step towards a better and healthier environment for you and the generations to come. The fabric is also UV and mould resistant.

4. Amrapali Boutique

‘A quaint boutique in the heart of West Bengal’, the Amrapali Boutique specializes in handloom, eco-friendly sarees as well as blouses. Their handwoven designer sarees range from vibrantly extravagant to muted minimalistic pieces. The handwoven fabric is sustainable as it often makes use of locally sourced materials and is easy to recycle.

5. Ka-Sha

Ka-Sha is one of the most sustainable clothing brands in India. It was founded in the year 2012 and has its headquarters in Pune, India. To less the global carbon footprint, they promote their brand with sustainable ways. All the clothes are created with natural fabric and hand-dyed. All eye catching beautiful prints and contemporary style are available in these brands.    

6. Chakori Ethnic

Chakori Ethnic is an Indian ethnic brand that aims to bring authentic designs to a wider audience. This Bangalore-based company was founded by Kalyani Shahi and has grown at a very fast pace. It is famous for using  Kalamkari, Shibori, Hand block, Dabu, Indigo and Phentiya prints on their sarees which are adored by men and women across the country. The brand also collaborates with local artisans to create sustainable employment opportunities while lowering down the carbon footprint.

7. 11.11 / Eleven Eleven

This brand is renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting. The label maintains its unique handmade vision by departing from mainstream manufacturing, producing small batch slow-made clothing in collaboration with groups of artisans located all across India. All types of cloths for Men and Women are available here with suite for all Indian culture and boundaries.

8. Nicobar

Nicobar is a mindful brand that creates timeless clothing made from organic cotton, tencel, recycled wool and cupro modal. The brand collaborates with small communities across the country to develop their Merino wool scarves and works with fair trade factory partners to manufacture their clothing. Since its inception, they’ve managed to cut down 85% of plastic in its packaging and are constantly finding ways to improve its operations. Their range of breezy wrap dresses has all the makings of a classic going-out ensemble.

9 Upasana

Upasana is an Auroville, Tamil Nadu based brand that is no less than a community for farmers, weavers, tailors, environmentalists, and entrepreneurs who want to make a difference. The brand makes top-quality clothing with organic cotton and uses ethical methods to create beautiful designs. It was founded in 1997 by Uma Prajapati Haimavati who has been promoting a sustainable lifestyle in numerous ways. You can check out their website to find several beautiful pieces you would want to get your hands on.

10 Mantra

Mantra is a design studio based from Kochi that specializes in sustainable ethnic wear. Apart from reusing paper for their sketches, this brand also encourages minimal fabric wastage by paying their cutters by the amount of fabric they are able to conserve.